About Hoblett

Hoblett grew from the birth of one little child… With the sleepless nights came the love and desire to do anything we could for this little one in our care.

Providing plenty of love and food went a long way, but there were some other ingredients we needed to provide… If babies are healthy, dry, comfortable and well rested, they are well on their way to happiness – which means we are too!

We are driven by the knowledge that only the best natural clothing and bedding will aid this happiness.

100% Pure Merino Wool

We believe in the fantastic qualities of wool.  Merino wool is a  high quality, high performance, natural fibre ideal for children’s clothing, and we believe there is no better alternative to wool. Our aim is to make merino products readily available so that you can give your babies and toddlers only the best.

Eco-friendly

Wool is the world’s leading ecological fibre. It is 100% natural, renewable, sustainable and biodegradable. We strive to combine luxury and functionality with our drive towards a greener future for our children.

100% South African

Certain of our products are 100% South African. We believe in the talents, abilities and quality of South African industry. Our labelled Hoblett range is grown, scoured, spun, dyed, knitted or felted and manufactured in South Africa.

Wherever possible we strive to support small, local businesses.